Wrapping up “The Art of Social Media” and Starting a Party

This week I finished reading the last two chapters of “The Art of Social Media” by Guy Kawasaki. In these sections of the book he discusses optimizing for specific platforms and putting everything together. The main things I learned from Chapter 11 and 12 are:

1.       Each social media platform is very different. Because of this, each has its own set of

          norms and tools that should be utilized for success.

2.       Don’t brag too much on Instagram.

3.       Pinterest has secret, collaborative boards.

4.       Respond to comments on YouTube.

5.       Profiles on different platforms should be synchronized.

6.       Discuss your content across numerous platforms.

My favorite part was Chapter 11 where he explained how to optimally use each social media platform. I found the information to be highly useful. Remembering how often to create and curate for each platform was confusing though.

Continuing my reading on social media, I began “Social Media Marketing Workbook” by Jason McDonald this week too. So far, I’ve found this to be an entertaining read. This book is particularly interesting to me because it deals specifically with marketing, which is my major. To start out, McDonald compares social media to a party and explains how the two relate. He continues to refer to this analogy while going into detail about how to market via social media. These were the most important things I took away from the first chapter:

1.       It is crucial to know your audience and how they find you.

2.       You don’t need to use every network.

3.       Content is the “fuel” to social media marketing.

4.       Blogs are the key to success in social media marketing.

5.       Google is great for keywords.

Be on the lookout for next week’s post on “Social Media Marketing Workbook” and my thoughts on the next chapters! Comment below what you think of the book.

See you next post,

Casey