Finishing "Measure What Matters" and Final Post
It's been real y'all and unfortunately, as my social media class is coming to an end, this will be my final blog post on "Connecting with Casey." I'll discuss this subject further at the end of the post. In other news, I finished reading "Measure What Matters" and am back to give you the scoop. As I mentioned in my previous post, the book is a bit of a dry read. Paine, the author, also gets more repetitive as you go along but I think this is acceptable and helpful given the guiding nature of the text. As I did with the first six chapters, I will list the three things I found the most helpful from each of the remaining chapters below: Chapter 7: Measuring the Impact of Events, Sponsorships and Speaking Engagements Organizations sponsor events to launch a new product, encourage relationships with customers or get to new markets and customers Decisions must be backed with supporting data In-depth phone surveys are the most reliable Chapt...
